Vacation rentals · Short-term rentals · Industry speaker

Where the
vacation rental
industry is heading.

Managing Director at Smoobu. I have spent years at the intersection of hospitality, technology, and distribution and I speak and write about where it is all going.


I run Smoobu, a property management and channel management platform operating across 100+ countries, with top-5 global connectivity to Airbnb, Booking.com, Expedia, and VRBO. That front-row seat to the STR industry, watching how hosts adapt, how OTAs evolve, and how technology reshapes the guest experience, is what drives most of what I talk about publicly.

My core belief

Scale does not have to mean complexity.

It is true for vacation rental operators managing 50 properties and it is true for the software companies building tools for them. The best systems get simpler as they grow. So do the best teams.

Now

Managing Director

Smoobu

Before

Commercial Lead

Medwing · HealthTech

Roots

Business and Finance

WHU

Topics I speak on

AI in hospitality STR distribution and OTAs Vacation rental technology The future of property management Host strategies and direct booking Automation and the guest experience Building and scaling SaaS Product simplicity in B2B software Go-to-market in vertical SaaS

Short Stay Summit 2026

AI and productivity in hospitality · Panel host

Apr 2026

SuperStay Live! Rostock

Vacation rental industry

2026

VRM Days Hamburg

Vacation rental management and distribution

2026

SuperStay Live! Augsburg

Vacation rental industry

2025

Book me to speak.

Conferences, panels, podcasts, and roundtables.